Factors Every Software Developer Must Consider to Ensure Bringing Satisfaction to Each of Their Clients
Compared with consulting for businesses, giving some expert advice to those operating any software firm is quite challenging because you have to be familiar with a number of new concepts that they usually utilize. Of the many topics, the most important will have to be software licensing as well as the technicalities that are part of such a sales and development area. Nevertheless, besides due diligence and legalities, there are still other facets that software companies must consider in order for them to increase their sales.
Increasing your earnings usually means making more money and/or charging more for the product that you have where its value to each of your users become more increased in the current market. Nevertheless, one should take note of the fact that a number of software marketers and developers fail to build their already loyal clients and just think about getting more and more potential clients. Some developers take advantage of referral systems where they give their users incentives when their software is shared. Even so, until today, the most proven and tested method of ensuring brand awareness is making sure that your clients are all satisfied genuinely. With those things being mentioned, below are some things that you can consider to ensure that your current clients remain loyal, will review your software positively, and will recommend it.
1) Have a safe source code by making use of a software escrow
Software developers often face the dilemma of choosing whether or not they should be providing to each of their clients their source code. The main problem with this is the fact that if they choose to share it to each of their clients, then it could most likely be posted online. During this situation, it only takes a short time for other software developers to be looking at your source code, locating it, and then finding ways to modify it. All of this could happen to you in just a snap of a finger. You will then be taken by surprise at the many competitors that you have that are just copycats of your software but then they are giving it for email subscriptions or even for free.
Well, such a scenario may be the worst there is, yet it is not an impossibility and there have been a number of situations that have already happened such as that. In the same thought, licensees have grown very concerned with this scenario because they want to make sure that their application or program will still work even if their developers will no longer be providing updates. Fortunately, online software escrow services have already emerged that can help you reach a compromise with your dilemma. You just have to remember to go for high quality services that have proven time and again to be reliable.