Social media marketing is deemed one of the most effective means of customer retention in the digital age. With most people in the U.S. being in social media, it’s impossible not to see that this is indeed where marketers should be.
If you’re in the process of creating your social media strategy, keep the following tips in mind:
Create a plan.
Yes, you’ll need a plan, and a good one will begin with a goal. This is the most effective way of starting any type of project. Are you thinking of increasing your leads? A certain volume of sales? Of course, attaining that goal requires that you know whom you’re addressing yourself to (your audience) and whom you’re up against (your competitor). Once you have created and shared your content, you now have the chance to interact with your audience. Lastly, make sure you review your campaign’s progress using tools, and learn from your weaknesses.
Drive your campaign with keywords.
When used correctly, keywords can contribute significantly to the success of your social media marketing campaign. Good thing you can use tools that help you determine which keywords these are. This is be immensely helpful to your overall SEO campaign, whose main goal is to put you in front of people who are likely to be your customers.
Take your profiles seriously.
Like many other marketers, you may have taken your social media profiles for granted by not completing them. Make sure all your accounts in all the platforms you’re using has an original profile picture and cover photo (if applicable), a good username, aninformation – rich bio and of course, contact information. This should work for both search engines and for your audience. Needless to say, a profile that doesn’t make sense to your target demographic is Ineffective.
Make quality and optimized content.
Original or curated, content is and will always be king in social media optimization, as it is in SEO. Original content is something you have created yourself, while curated content is content shared by everyone else online. Whichever you want to use, make sure to take advantage of all platforms you have access to, but make it a point to keep things looking fresh (for instance, you can use photos to make your point in one platform, and text in another).
There is no doubt in the world that social media is one of the best places to market your business, but truth is, the process demands time – loads of it! You don’t want to obsess about a negative comment you read off of your Facebook page, while having an entire business to run.
This is how hiring a social media optimization company makes sense. This will make sure that you spend most of your precious time running your business, which is your main task anyway.